About Fueled for Growth
About
Our Services
Expertise
At Fueled for Growth, we thrive at solving complex problems to meet customer needs and turning them into sustainable business ventures. We assist early-stage startups through large corporate innovation and CVC groups.
Expertise
Our Services
Expertise
Our expertise in energy spans from conventional to renewable energy, upstream, downstream, and utilities, and in sustainability from zero waste initiatives to decarbonization technologies.
Our Services
Our Services
Our Services
We offer a variety of services, including portfolio assessment, circular economy evaluation and creation, waste reduction technologies, customer validation, testing, and GTM strategy.
Services
Sustainability Strategy
We assess your business and develop a sustainability strategy to meet your goals, including recommendations for change management needed for transformation.
Circularity Assessment
We conduct comprehensive assessments to identify potential areas to create circular supply chains or circular business models and recommend the best product lines to apply circular economy methods to first.
Zero Waste Solutions
We assess areas of waste and develop processes or solutions to reduce environmental impact, improve resource efficiency, and minimize waste generation.
Strategic Sustainability Marketing
We evaluate your business in relation to your desired brand, visibility, and positioning and develop new marketing strategy, messaging, and imagery to represent your brand to your target audience and grow your brand.
Advisory Services
We evaluate business models and strategy for cleantech startups, and provide recommendations for customer discovery, product/market fit, lean testing, and Go to Market (GTM) strategies to accelerate growth and become a sustainable business entity.
ABOUT
Cecily Kovatch
Cecily Kovatch is founder of Fueled for Growth. She has 25 years experience building new businesses in the energy, financial services, and consumer sectors. She thrives at tackling complex corporate or customer challenges, and developing innovative solutions that not only reduce costs but turn waste into revenue-generating opportunities. For companies looking to meet their ESG commitments, she develops strategy and launches solutions to help them achieve their goals. She has moved companies from linear to circular business models, the key to taking sustainability to the next level after designing for sustainability.
Cecily is a Senior Advisor to GiantLeap Capital, ESG Advisor to a SPAC (merger completed), and Sustainability Strategy Lead at The Sorium Group. She is also an advisor and mentor to cleantech startups through the Cleantech Open, PowerBridgeNY, Stevens Venture Center, Columbia's Smart Streetscapes Accelerator, and VentureWell.. She has trained and advised over one hundred tech startups in emerging economies for the US Department of State’s Global Innovation through Science & Technology Initiative (GIST) as a VentureWell consultant (N. Macedonia, Georgia, and Morocco).
Previously, she was Circular Economy Entrepreneur-in-Residence (EIR) building circular business models at Logitech and launched their B2B trade-in program. As EIR at Itron Idea Labs, she developed a cloud-enabled service to provide energy, water & emissions data monitoring to C&I customers in order to detect and correct unintended electricity and water waste and meet sustainability goals. Prior to that she created and led the innovation program and marketing department at Covanta, the world's largest waste-to-energy (WTE) company, where she developed organic growth opportunities. She also built and led the energy & industrials research practice at Guidepoint Global (formerly Standard & Poor's Vista Research), ran a P&L for Hess Corp, and worked in corporate development for specialty chemicals manufacturer Rohm & Haas. She began her career at Schlumberger where she was a wireline & testing field engineer and is a Schlumberger Wildcatter award winner. She has a bachelors degree in Geology & Environmental Studies from Princeton University and an MBA from Harvard Business School.
